![]() Interviews can humanize your content and give your audience different perspectives on a topic. For real estate, your content team can interview your agents, clients, or local important figures, like business owners or council members. Interviews involve talking to a person and asking them questions about specific topics. You can also use business updates to tell people when a new agent joins your firm. This may include announcements like you’re working in a new geographic area or changing business hours. Business Updatesīusiness updates tell your audience about new things happening with you as a realtor or with your agency. Use outside resources and give proper credit when sharing interesting, timely, or valuable information with your audience from third-party sources. You don’t pass these pieces off as your own work. Curated ArticlesĬurated information comes from collecting work from other sources and sharing it with your audience. This can help you improve your traffic and clickthrough rates online. Then invite them to visit your blog or website to read it in its entirety. But you can preview guides in your newsletter and give your audience a taste of a larger article. That’s because readers like to scan them or read them on smaller devices like mobile phones. Newsletters aren’t usually the place for long-form content. Informative guides give people an overview of a topic related to homebuying or selling. Real estate topics like “how to prepare for a home inspection” or “how to work with a moving company” fall into this category. They often include step-by-step instructions the reader follows to achieve a specific goal or result. How-To Articlesīy name, how-to articles tell people how to complete a process or project. Use those pieces you’ve already developed and repurpose them for your newsletter. You often create evergreen content for websites and blogs. They’re the opposite of trending content, which only lasts as long as the topic is popular or until new information arises to replace it. Evergreen ContentĮvergreen pieces are those that stay relevant for a long time. These basic content ideas are ones you can adapt and specify to meet your audience’s inquiries and needs. That can help your personal or agency brand when people look to find the right organization or person to take care of their homebuying and selling needs. This helps develop your reputation as a knowledgeable and trustworthy source of information. Newsletters are a way of sharing up-to-date valuable information with your coverage area. ![]() They let you connect with current buying and selling prospects, but also others in the community who may not need your services yet but could in the future. Why Developing Real Estate Newsletter Content Is ImportantĮmail newsletters help real estate agents with outreach. ![]()
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